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Growth is expensive. And cash is king. Yet financing strategy is the most-overlooked component of the business plan. Financing Strategy is something to think about from the very outset of your business, but this technique is applicable for anyone with a...

Part 1: What’s Your Entrepreneurial Story? As we outlined in our last blog post, fundraising is a sales activity. You’re showing a product to a pipeline of target “customers” – in this case, a group of VCs. And a key component of...

Convertible debt is one of the most common funding instruments used by investors and startups, utilized in more than 50% of early-stage financings. It allows startups to raise money quickly and inexpensively, and allows the parties to delay agreeing on a valuation when the company is often “pre-everything.”

The single biggest difference between venture-stage founders and growth-stage founders in VC pitches: the venture-stage CEOs often can’t articulate their Customer Journey.  We’re surprised how often venture-stage CEOs are unprepared when asked this.  They can’t even provide a wrong customer...